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TikTok 200K+ Social Storytelling

日付

2024年9月

A social storytelling case study built through TokyoTacos’ short-form food, culture and humor content.

Challenge:
Creating content is easy. Creating content that people actually want to follow is harder. The challenge was to build a recognizable content style that could connect Japanese food culture, humor, everyday life and Mexico-based storytelling with a real audience.

What We Did:
We produced short-form videos around food, culture, language, humor and daily experiences between Japan and Mexico. The content was designed for TikTok and Instagram-style platforms, focusing on hooks, rhythm, captions, relatable moments and repeatable storytelling formats.

What This Shows:
Kaoru has built a TikTok audience of 200K+ through original short-form content. This experience is now applied to TokyoTacos’ brand storytelling, social content planning and visual production work for founder-led brands.

Services Used:
Short-form video / Social storytelling / Food content / Caption strategy / Cross-cultural content / Audience building

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